Sometimes, conversions aren’t the problem. What if you’re struggling to get people to visit your Shopify store at all?
This is, thankfully, a fairly common problem, and one that’s easily fixed.
First-time Shopify users almost always experience issues with web traffic at first, and it’s for the simple reason that eCommerce is a whole different ball game to traditional marketing. What worked for your business before probably won’t work now.
You’re going to need to rethink your whole marketing plan - people scroll past or click away at the drop of a hat, so your Shopify page needs to grab them by the metaphorical throat (don’t go actually grabbing people by the neck, please) and not let go.
Here are some things about your page you might have missed:
Is the theme eye-catching? Whether it’s bright colors or a pastel mood doesn’t matter, it just needs to be consistent and professional-looking.
All of your information on your eCommerce platform needs to be in grammatically correct, readable English.
Make sure the “purchase” button is visible and stands out against your Shopify theme.
Ensure your multi-channel advertising is up to task: don’t ever underestimate how powerful social media or email marketing are at drawing people to your site.
Above all, think about your audience. For example, some older people won’t know the finer points of a platform like Shopify, so keep it simple.
Comments